Casale Romano is an Italian hotel located at 11-hectare property land, situated within the Alcantara River National Park. In 2012 the hotel was awarded an EU Ecolabel. For small hotels, meeting Ecolabel criteria can be a call for action to take the challenge. This good practice is an excellent example of taking the opportunity and challenge to implement alternative green cleaning agents and to review the volumes needed, while still maintaining high cleaning standards.

The EU Ecolabel criteria for tourist accommodation requires the hotel to minimize the use of chemicals and chemical products for cleaning, dishwashing, sanitizing, laundry and other special cleaners. Such chemicals can be used only where they are necessary and dosage limits must be strictly followed. Moreover, instead of conventional cleaning procedures, alternative techniques are recommended under the Ecolabel scheme. For instance, use of micro-fibre products or other cleaning materials with similar effects are recommended.

Casale Romano undertook a detailed review of its cleaning procedures to remove all harmful chemicals used on the farm. As a result, the hotel uses 20-30% less cleaning products., The hotel attributes this achievement to the effectiveness of dishwashing detergents and industrial dishwashing and laundry detergents, as well as all-purpose green cleaning products introduced as part of the EU Ecolabel scheme.